News and Blog Postings from the EnterMedia DAM team.

Barb Mosher posted an article on CMS Wire regarding OpenEdit DAM. While we may not agree that OpenEdit is a fit for only smaller businesses, we appreciate her taking the time to look at OpenEdit!

Open source OpenEdit digital asset management is a great fit for small and medium size businesses, however; corporations in enterprise environments also use OpenEdit Digital Asset Management solution globally.

A goal this year at OpenEdit is to package our product better. We want to make multiple flavors of OpenEdit that match the needs of certain groups of clients. We believe in permission marketing within software. What that means is if a customer gives us permission to sell them something then we should provide a version of OpenEdit that is tailored to their needs.

For instance, OpenEdit comes with all of our feature sets but narrowing down or expanding those features for specific types of users will make OpenEdit more appealing to that audience.

As an example, we have a solution available online today, it’s directed toward large marketing departments but we also want to make an eCommerce flavor of OpenEdit that is packaged for photographers to sell prints of photos online.

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