News and Blog Postings from the EnterMedia DAM team.

The one thing we would change is to package our product better. We want to make multiple flavors of OpenEdit DAM that match the needs of certain groups of clients. We believe in permission marketing within software. What that means is if a customer gives us permission to sell them something then we should provide a version of OpenEdit Digital Asset Management that is tailored to their needs. For instance, OpenEdit comes with all of our feature sets but narrowing down or expanding those features for specific types of users will make OpenEdit more appealing to that audience. As an example, we have a solution available online today, it’s directed toward large marketing departments but we also want to make an eCommerce flavor of OpenEdit that is packaged for photographers to sell prints of photos online.

What sort of OpenEdit package would you like to see?

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