News and Blog Postings from the EnterMedia DAM team.

I thought this article "Recessionary Times Call for Recessionary Marketing" by Jeff Zabin, is an important one to share. It describes the five key technologies marketing-related companies are turning toward to help overcome some of the challenges of today's economy. Notice that Digital Asset Management/Marketing Asset Management solutions such as our own OpenEdit DAM can be a key factor in attracting, obtaining and increasing the value of profitable clients.

Recessionary Times Call for Recessionary Marketing

"The dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing expenditures. In other cases, companies are actually investing more aggressively in various types of marketing programs, sensing an opportunity to capitalize on the grim economic headlines."

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